If you aren’t a brand, you’re a commodity. So, what is a brand? Your brand isn’t what you say it is, it’s what other people say it is when you leave the room. In other words, it’s your company’s reputation. And if your brand is your reputation, brand-ing is all about shaping that reputation.
Once you’ve established your brand, and become known, what will you be known for? In a hyper competitive marketplace it’s imperative that you share with others what solutions you provide and how you go about doing so. Whether you share your capabilities via a presentation, a slide deck, a PDF, a video, a white paper or graphics, it’s important that you share your solutions clearly, concisely and in a visually compelling way.
A frequent problem for SMB GOVCON organizations is winning your first contract or having prime contractors add your company to their team as a subcontractor. Our proprietary Capture Package will work alongside your BD/Sales team to help raise the awareness of your brand and its capabilities in order to overcome this difficult challenge. By targeting key decision makers in both the federal government, as well as in the GOVCON marketplace, we use data and analytics to put your brand in front of the right people at the right time.
Shaping public opinion and driving a narrative is crucial for both the United States government as well as large corporations for various reasons. Our firm helps both entities do just that. Using the same framework that powers our proprietary Capture Package, we’ve built a targeting system that puts your message in front of mavens, connectors and influencers. This system can be used via proxy for the federal government and is scalable to any size and in any language.